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McGuigan Wines has responded to the global acceleration of moderation and abstention by expanding its portfolio to offer consumers greater choice across the wine category.
With an intensifying moderation mindset sweeping global markets, AVL has responded through the launch of McGuigan Zero, a range of zero alcohol wines that are now available across key markets including Australia, the United Kingdom, Ireland and New Zealand.
The portfolio expansion coincides with a marked shift in consumer behaviour, with a mindful attitude toward moderate and responsible alcohol intake now a global consumer trend. Indeed the no alcohol wine category is now worth $1.1M domestically on the back of 800% growth (IRI MAT to 3 May 2020), whilst the UK – a more established no alcohol wine market – has increased 15% to £23M (Nielsen Scantrack 52WE 13.06.20).
Commenting on the trend, Scott Burton, AVL Marketing Director said: ‘Consumers are certainly putting more thought into moderating the amount of alcohol they consume.
It’s about consumer choice – we are focused on putting the consumer at the heart of our business – so the move into the non-alcoholic category was a natural fit for the McGuigan brand. Less than a year since its launch, McGuigan Zero has become part of the consumers' repertoire within the category, and we see zero alcohol as an important consumer offering as the behaviour continues to change and evolve.
Enjoyed by many, our contemporary McGuigan Zero range is not only alcohol-free but also rich and full in flavours, allowing you to enjoy without the alcohol & the side effect of drinking alcohol From red wine, white wine, sparklings and even rosé wines, the flavour profile and characteristics of each variety areas you would expect, proving that you don’t need alcohol to enjoy a full-flavoured experience in the glass. Perfect for any occasion where you want to enjoy wine without alcohol.
Related article: The Zero Explanations Handbook
Tasting Notes
This Pinot Noir has lifted red berry aromas complemented by a hint of spice. On the palate, it has a soft and supple, red fruit-driven palate with a light sour cherry finish.
Food Pairing: Great with a range of dishes including roast chicken, fish or pasta
Technical Details
Tasting Notes
Subtle spice and vanilla notes complemented by plum and forest berry aromas. This Shiraz has a good length of flavour with sweet blackcurrants and a balanced finish.
Food Pairing: Great with beef or spaghetti, roast vegetables or shellfish.
Technical Details
Tasting Notes
Elegant and refreshing, featuring crisp pear and green apple, lively bubbles and an attractive crisp finish.
Food Pairing: Great as an aperitif or with sushi, roast vegetables or shellfish.
Technical Details
Tasting Notes
Generous aromas of gooseberry and citrus fruits, with a subtle grassy tone. This refreshing full-flavoured Sauvignon Blanc delivers flavours of passionfruit and lime whilst finishing clean and crisp.
Food Pairing: Pairs well with Chinese food, summer salads or roast chicken.
Technical Details
Tasting Notes
Generous aromas of gooseberry and citrus fruits, with a subtle grassy tone. This refreshing full-flavoured Sauvignon Blanc delivers flavours of passionfruit and lime whilst finishing clean and crisp.
Food Pairing: Pairs well with creamy pasta, roast chicken and vegetables, or mushroom risotto.
Technical Details
Tasting Notes
Bright, lifted aromas of delicate red fruits complemented with hints of rose petals. The palate is generous, with flavours of strawberries and pink grapefruit, leading to a crisp and refreshing finish.
Food Pairing: Pairs well with a cheese platter, goats cheese salad or fresh seafood.
Technical Details
